Here is the million dollar debate! Is buying used gear worth it? OR is it better to save and invest in new gear? We go back and forth on the debate too! However, after years of trial and error we think we have down to a science. We say that it’s all about the type of equipment you’re purchasing. Here is a list of gear and whether we think you should buy it used or brand new.Read More
Filming a video these days is as easy as picking up your phone and pressing record. However to make it the best video possible you may want to think about investing in the following gear.Read More
Blogging is powerful marketing tool. It’s one of the first tools that brought the internet where it is today as brands are able to share their ideas, thoughts, and experiences. Yet, some brands are still asking the same question - “Why would I need a blog, when I already have a website?”
The misconception around having a blog is that it’s hard to set up and maintain over time. However, hopefully these few stats below will convince you that know matter what the excuse may be your website needs to have a blog…Read More
I totally get it. I know it STINKS!
You worked so hard to complete editing a video, you waited patiently to upload the video to your website or YouTube…and then you realized that you completely misspelt your Instagram handle, OR worse you forgot your logo. I’ve been there, and I totally understand the frustration.
To make sure that you never feel frustrated again, here’s a complete list of items you should double check before you press export.Read More
If you haven’t noticed, in the past couple years video marketing is on the rise. You might be wondering what is video marketing? Why do I need it? How can my brand actually benefit from it?
So, first question; what is video marketing? Video marketing is incorporating videos into your marketing campaigns as a means to promote a brand, product, or service.Read More
It always seems to happen that the day we’re ready to film a video no one is available to help us shoot it. OR we love our friends but they aren’t the greatest at pressing record. Here’s your solution, start filming yourself!
Here are my tips & tricks to filming yourself as well as what to do before and after you’re done shooting.Read More
I know we talk a lot about video but we sometimes we need to go back to the basics, so hello MARKETING. Every successful marketer is driven by the desire to create an effective marketing campaign. Yes, you read correctly, marketing “campaign.” Small businesses as well as nonprofit organizations panic when they hear the word campaign because they think that it’s incredibly expensive, time consuming and overall a complicated process.Read More
Every videographer goes through it. We start running through a million steps in our head to make sure that as soon as we press record we don’t make any mistakes and pray that everything runs smoothly. BUT what happens when you forget to clean your lens? Or you forgot to unload your SD card? Or your batteries die? Yes, it’s all happened to me and mistakes are always bound to happen at least once, or even three times, in a videographer’s career.Read More
The formalized definition of Content marketing is the art of creating customized content aimed to satisfy the needs of your target audience. Not only should the content be valuable, it should captivating, engaging and convert your site visitors into customers.
What better way to do this than through video marketing? Videos allow your audience to be a part of your brands journey, which will lead them to become actual customers!Read More
Trust me, being filming can be a bit gut wrenching. Sure it’s easy to look in the mirror and talk to yourself but actually sitting down and seeing yourself on camera...it all starts to look a lot different. So here are a couple tips you should do the night before, the morning of, and even after the shoot.Read More
Video marketing is an essential way for businesses to connect with new leads and customers. With all the technological advancements that have revolutionized marketing, content, and publishing platforms…video marketing is now a priority.
If you’re looking into a way of telling a compelling brand story, then video is the way to go. A brand video can play a very important role in your content strategy. This guide will inform you on why you need video branding and five ways of how to create a brand video.Read More