5 Ways to Create a Brand Video
Video marketing is an essential way for businesses to connect with new leads and customers. With all the technological advancements that have revolutionized marketing, content, and publishing platforms…video marketing is now a priority.
If you’re looking into a way of telling a compelling brand story, then video is the way to go. A brand video can play a very important role in your content strategy. This guide will inform you on why you need video branding and five ways of how to create a brand video.
Why Create a Brand Video?
Nothing builds an audience, who in this case are your potential customers, faster than creating a well put together brand video. It helps build trust.
Through a brand video, your audience can put a face to the name and see how genuine your are in your business. It portrays confidence and potential customers want to associate themselves with a confident brand.
A Way of Reaching More Potential Customers
Research has shown that video content is among the top shared content on social media. A great brand video that leads find interesting will be shared on other social media platforms. Which will enable your brand message to reach more potential customers.
Says More in Less Time
A picture might be worth a thousand words but a 30 second video can say a million. It’s easier for an audience to relate to and understand your businesses message better and faster with video. Also, video allows you to convey your businesses information with emotions in a manner that is faster to understand than text.
Google Loves Video
Google likes relevant and useful information. Besides, Google owns YouTube which is the second largest search engine globally. If Google finds your content useful to an audience, it will rank will higher than other content, which will make it the first thing a users sees in their search results.
Brand Videos Make you Different
Here are a few facts why Video needs to be included in your marketing strategy:
90% of web consumers say that a video helps them make a decision to buy a business’ product or service ( Source ).
Estate agency listings that use video get over 400% more inquiries than those without video ( Source ).
65% of executives who watch work-related videos visit the business’ website afterwards ( Source ).
64% of people who visit a business’ website are likely to buy their product after watching a video ( Source ).
Those statistics above are only some of the powerful reality of video. Capitalizing on video will make your business stand out from the competition. Creating a brand video will introduce your brand to newcomers, answer your website visitors’ questions, or make those potential customers into new ones.
Tips to Creating Brand Videos
1. Settle on a Goal for your Brand Video and Build Content Around it
Brand videos are very different than a normal video. A brand videos goal could be to create a "‘company culture video'“, which are aimed at enticing potential employees to join the brand. Another goal could be to create an explainer brand video that will show your businesses expertise in the field and provide a valuable solution for a consumer.
Once you have decided on the goal for your businesses brand video then you must create the content that will accomplish that goal. Make sure to answer the following questions in your video ( no matter your goal ) :
Who are you as a brand?
What services or products do you offer?
What is your goal of the brand video?
How can customers best get in contact with your business?
2. Come up with a plan
Do not rush. Take your time and plan. After you have decided on what you intend to achieve with the video, consider who you need in order to create the best brand video for your business.
You might have an in house team, but what other outside resources will you need? What is the timeline, how about the budget? Having a plan boils down to having an answer to some of these fundamental questions.
As much as there might be budget constrains, especially for small businesses, do not try to do it all alone. Hiring a video production team may be your best option in order to create a great brand video. Contact Apto for consideration.
3. Strong Content
To have an amazing brand video it’s all about creating a strong, and compelling narration.
Take a look at brands like Samsung who have discovered their niche and create impeccable, cutting-edge branded video content.
Audiences will be enticed to learned more if the video is compelling. Giving them poor quality, over sales video content will be viewed as boring!
4. Understand your Audience
Get to know your audience, study their behavior. This should include the kind of content they like, how they like it, and how engage with your content. Does your audience prefer watching video on an app like YouTube, on their smartphone, tablet, or desktop browser? These are just some of the things to consider about your audience to get to know them.
Technology advancements have allowed for devices to maximize your audiences video experience. Different social media channels have different design and technical specifications for video but, if you know which platforms you are targeting from the start, your content can be easily optimized for each of these channels.
5. Good Production
This does not necessarily imply that your brand video has to be all glammed up and glossy like a scene from a blockbuster movie. Neither does it mean that it should look like it was shot with a broken android phone. For a video to make an impact and turn leads into customer, you have to invest in the production. If you can, hire professionals and let them make a decent brand video.
If hiring a video production company is not you, then at least invest in a decent camera and tripod.
If you’ve read all the tips above, I bet you’re ready to make a compelling brand video. If you’ve made one then the final move is to launch it effectively. Just like a Blockbuster film, a movie is not complete without being screened and marketed. So a brand video isn’t complete without reaching your targeted audience.
YouTube is a fantastic place to host your video. It is definitely the most popular site to host videos, not to mention it is the second most popular search engine after Google, and its results are also prominent in Google searches.
Don’t just stop there, now you have to promote the video. Make use of social media tools like Facebook, Twitter, and your company website are all great ways to share your videos.
If you start creating more then just branded videos make sure to not spam your audience with too much content. Sometimes less is more!
Now that you have some basic tips, start brainstorming and then produce.
What’s your next big video idea?
Apto Media Success
Here’s a brand video we created for our client Kahina Giving Beauty. Kahina Giving Beauty is a luxury skin care product that combine’s argan oil and other natural ingredients. The ingredients are ethically sourced from family farms and women's cooperatives worldwide. When Kahina Giving Beauty approached us they asked to create them a brand video and several tutorial videos of their products. Their goal of creating a brand video was to showcase their brand values and to reach new customers. Today, their brand video is hosted on YouTube but also is on their website so that potential customers can instantly fall in love with the brand as much as we have.